BDS big time fail – SodaStream big time WIN !!

Israel Group SodaStream is believed to be the first Israeli firm to introduce a court case against the Palestinian lobby.

A SodaStream ad in France, where a BDS-linked group has been found guilty of maligning the company.
A SodaStream ad in France, where a BDS-linked group has been found guilty of maligning the company.

 

SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry?

Yes, but also it must really bug them that so many Arab Palestinians work in SodaStream factories, ignoring the haters’ boycott demands.

SodaStream is an Israeli carbonated water system whose economic success remains impressively strong despite anti-Israel BDSM efforts.

 SodaStream is an Israeli company which has shaken up the soft drink business. Because its competitors are Coke and Pepsi, it has to take its business seriously. But because it is made in Israel, of course the organized world of Israel haters and those who support them have targeted SodaStream for boycotts and other economic mayhem. But that is okay, because despite the efforts of the BDSM – anti-Israel economic and political warfare movement of Boycotts of, Divestment from and Sanctions Against Israel – to strangle SodaStream, the company’s profits just keep on growing.

The earliest predecessor to SodaStream was launched in 1903. SodaStream in its current incarnation went public on the NASDAQ stock exchange in 2010. Its marketing emphasizes its environmental friendliness – you use the same bottle each time you make another batch. Even the gas cyclinders which contain the carbonation are recyclable.

When SodaStream went public it became one of the top performing Initial Public Offerings, starting with $367 million and rising to $1.46 billion within a year. In 2012 its earnings per share grew 57 percent, and its 2013 earnings are expected to grow another 27 percent. Its earnings are projected to grown another 30 percent over the next 5 years.

The company has been so successful, Samsung will be producing its refrigerators with built-in SodaStream sparkling water dispensers by April 2014.

Okay, SodaStream is another Israeli miracle, so is that why the anti-Israel folks are so angry? Yes, but more specifically they like to complain that SodaStream had factories in the disputed territories.

Oh how awful! Especially when you find out that those factories employ hundreds of Arabs, both in Judea and Samaria, and also with its 2011 factory in Beersheva, where many Negev Bedouin will be employed.

SodaStream purchased ad space at this year’s Super Bowl, which Israel haters seized upon and vowed to use to showcase their campaign against the Israeli company.

Anna Baltzer, an organizer of the U.S. Campaign to End the Israeli Occupation said.

“The new SodaStream publicity blitz has given the U.S. boycott, divestment, sanctions movement a marvellous opportunity to bring our campaigns targeting settlement products to a new, unprecedented level of visibility and success,”

“It’s time to burst SodaStream’s bubble. There’s nothing environmentally friendly about military occupation.”

Guess it was Baltzer and the other BDSMsers whose bubble was burst, as SodaStream’s financial success continues.

Jewish Press:

This makes the win in the French Courts all the more sweet.

A French court has ordered a Pro-Palestinian Authority group affiliated with the Boycott Israel movement to compensate the company and to stop all activities alleging that SodaStream products are illegally made and sold.

The company, whose Mishor Adumim factory in Israel’s Judean Desert is only one of 20 around the world, sued the Association France Palestine Solidarite (AFPS) in a Paris civil court for activities that the company said included “falsely claiming that the products are ‘illegally sold’ as a result of being manufactured in ‘occupied territories’ while bearing the ‘Made in Israel’ label.”

AFPS lobbied retailers to remove SodaStream products from their shelves and has been actively encouraging a boycott since 2010.

“While SodaStream has succeeded to stop this campaign at the retailer levels, AFPS has persisted with active and sometimes violent demonstrations in store,”

the company told The Jewish Press Tuesday.

The court said the boycott was unfair because false information was disseminated about SodaStream.

The court ordered AFPS to cease and desists from claiming that SodaStream products are being sold illegally or fraudulently and gave it two weeks to remove such indications from its website and media

The amount of compensation to SodaStream for damages has not been available for publication. The decision came at the most opportune time for SodaStream.

The BDS lobby thought it could take the fizz out of the company’s recent hookup with Scarlett Johansson as its new world ambassador. The actress, who is Jewish, also is starring in SodaStream’s commercial to be aired during the Super Bowl game next week.

But Johansson, after a couple of days of silence, did not crumble under the pressure and instead stood up for SodaStream.

Read more at: JewishPress

Scarlett Johansson has been under fire for supporting SodaStream since accepting the position but she hasn’t faltered for one moment, despite the total barrage of hate directed at her.

SodaStream makes beverage carbonation systems that allow consumers to turn tap water into sparkling water and carbonated soft drinks. Besides selling the machines, it also sells gas refills and syrup flavors.

Johansson will appear in the company’s advertisement during the Super Bowl, the largest American tv event of the year, but stores across the US are continuing to ban the product for its political background. In addition, there have been vocal protests, calling for the same type of boycott and sanctions that were imposed on South Africa.

 SodaStream employs 900 Palestinians in the Israeli settlements where its products are manufactured and according to reports pays Palestinian employees Israeli wages.

 Despite the disagreements with the company’s politics, BDS supporters can’t argue with the product’s success.

 “A lefty journalist friend of mine in Tel Aviv has a machine he keeps under his kitchen sink so that he doesn’t get embarrassed when other lefties come over for dinner,”

said Ali Gharib, a reporter covering Middle East issues, told New York Magazine.

Ynet news

SodaStream is an Israeli carbonated water system whose economic success remains impressively strong despite anti-Israel BDSM efforts
SodaStream is an Israeli carbonated water system whose economic success remains impressively strong despite anti-Israel BDSM efforts

There is an extensive read here at the Elder of Ziyon

The leftist Jewish Daily Forward, also advocating boycotting SodaStream, grudgingly admits

To be clear, SodaStream’s factory is not located in a radical settlement; it is located a 10-minute drive from Jerusalem in an industrial park next to one of the largest settlement blocs — Ma’aleh Adumim — which will likely be incorporated into Israel in any future deal.

More to the point, if the boycotters would have their way, hundreds of Palestinian Arabs would be out of a job:

On a recent afternoon, women wearing hijabs hurried to their shifts at the plant located in Ma’ale Adumin, a suburban settlement about 15 minutes west of Jerusalem. Some 500 West Bank Palestinians work at the site, in addition to 400 Arabs from eastern Jerusalem and a mix of 200 Israeli Jews and foreign workers, including refugees from Africa.

The Maale Adumim factory has an on-site mosque and a synagogue, and Jewish and Arab employees share the same dining hall. SodaStream has two other facilities in Israel, in Ashkelon and the Galilee town of Mount Tabor. The Galilee factory employs several hundred Israeli Arabs.

“Everyone works together: Palestinians, Russians, Jews,”

a Palestinian employee named Rasim at the Maale Adumim site told JTA. Rasim has worked at the plant for four months and asked that his last name not be published.

“Everything is OK. I always work with Jews. Everyone works together, so of course we’re friends.

For SodaStream CEO Daniel Birnbaum, treating Arabs and Jews equally is a doctrine, not a convenience.

“We practice equality and full cooperation both on the job and off it,”

Birnbaum told the Arab publication Al Monitor in a recent interview.

But the Israel-haters don’t worry about such things – because it doesn’t affect them, only the Palestinians they claim to love.

“SodaStream has always been a target of the BDS movement, and has developed into a major campaign since late 2011,”

a BDS spokesperson told Al Arabiya News.

Scarlett Johansson with Sodastream's Daniel Birnbaum (photo credit: Mike Coppola/Getty Images for SodaStream/via JTA)
Scarlett Johansson with Sodastream’s Daniel Birnbaum (photo credit: Mike Coppola/Getty Images for SodaStream/via JTA)

In her own defence :

 American actress Scarlett Johansson released a statement Friday about the controversy surrounding her role as the first-ever brand ambassador of the Israeli company SodaStream, describing the firm as “building a bridge to peace between Israel and Palestine,” and making clear that she would not stepping away from it. Her public comments were made after she came under fire for the endorsement deal — which is to include a TV ad screened during the Super Bowl — from the pro-Palestinian Boycott, Divestment, and Sanctions movement.

Since SodaStream named Johansson the first-ever brand ambassador of its sleek, sassy seltzer makers earlier this month, the BDS movement has demanded that the star step down from the post, plastering the Twittersphere with blood-soaked ads bestowing upon Scarlett an “A for Apartheid.”

The beef with the beverage company? Its principal manufacturing plant, which is located in the industrial strip of Ma’aleh Adumim, a major West Bank settlement. Many in the BDS movement, a global campaign that urges its supporters to withhold patronage of any Israeli-made goods and services, began tossing the term “blood bubbles” around the Internet, while others cried foul over Johansson’s role as an Oxfam ambassador.

I wonder, if like their norm, these foul BDS activists have issued death threats.

Johansson’s statement addressed her critics’ concerns: 

”I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine. SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights. That is what is happening in their Ma’ale Adumim factory every working day.”

She continued: 

”I believe in conscious consumerism and transparency and I trust that the consumer will make their own educated choice that is right for them.”

Read more:

What these activists clearly don’t see is that all they are doing is giving the companies they boycott a heap of free advertising and a great boost to their businesses.

That happened here with Max Brenner and its happening again with SodaStream

 

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