UK – BDS fail. BIG time.

No this is not an advertisement for SodaStream,  though it may as well be.

Good onya ‘MAIL  online’ in the UK for giving the company what is in fact free advertising, AND a whole page of it.!

SodaStreams are back! The retro drinks machine is cool again thanks to Lorraine Pascale and Jamie Oliver, who claims you can use them to make ‘sham-pagne’ 

  • Loraine Pascale has sparked a huge sales increase in SodaStream
  • Tweeted her excitement saying: ‘it’s official, bubbles are back!’
  • Follows Linda Barker tweeting about her new SodaStream Source
  • Jamie Oliver also used a SodaStream on Jonathan Ross Show
  • Showed how to make ‘shampagne’ out of white wine
  • The company have seen an 85 per cent increase in sales

This is a sock in the jaw for the PSC – Palestine Solidarity Campaign in the UK, who spend their lives intimidating people in the UK by demonstrating outside SodaStream shops and intimidating the sales staff in these shops who are thoroughly sick of it.

In spite of these BDS actions business is looking  very good for SodaStream who announced that their profits  have risen more than three-fold since 2009. The group booked sales of over $436 million last year, with net profit up 18 percent to $44 million.

Queen of the kitchen and TV cooking Loraine Pascale has sparked a monumental sales increase in the retro kitchen gadget the SodaStream.

The Baking Made Easy presenter declared ‘Oh yes, it’s official. Bubbles…are back’ on her twitter feed sending fans heading for the SodaStream website to snap up the latest must-have kitchen gadget.

Stylish soft drinks maker, SodaStream, has seen sales of its Source machine nearly double in the past week after Lorraine was the latest star to tweet about using the drinks maker.

‘Here is a genuine tip. Champagne is really very expensive. But this is what you can do; for a fraction of that price. You can get a decent bottle of wine, for say £7, and, this is no word of a lie, if you put it in the SodaStream, an ok bottle of wine will bubble up to be much better than an ok bottle of champagne.

‘When you know how to use the machine, it is brilliant!’

The drinks company saw an 85 per cent increase in sales of it’s Source machine in the past week, as would-be domestic goddesses look to follow Lorraine’s lead and jump on the trend for home-made sparkling water.

Recently voted one of UK’s Cool Brands, SodaStream is all claim to be healthier than regular fizzy drinks (its mixes contain a third of the calories of shop-bought fizzy drink) and help to save the planet at the same time as using water direct from the tap and a reusable carbonating bottle, Source can save the average home 2,000 wasted plastic bottles per year.

Jamie Oliver and Linda Barker

Source is SodaStream’s most design led machine yet, created by globally renowned designer Yves Behar. Behar – selected by America’s TIME magazine as one of the world’s top style and design visionaries – who is widely recognised as a global leader and innovator in sustainable design.

Source is available in a range of colours and finishes with prices starting from  £99.99, available in John Lewis, Curry’s and Harrods, as well as online at www.sodastream.co.uk.

In Australia SodaStream products are available from Department stores, electrical retailers and chain stores. Depending on which model you went they range from $99 to $199

Shop SodaStream Australia online: here

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